Archive for May, 2006
Making an “elevator speech” work
May 21st, 2006Elevator pitches are a key part of most b2b sales and I read a good article by on this topic by Mike McLaughlin a site called “Guerrilla Consulting” Although this particular article is focused on consultants, the essence of what is an effective answer to the question “so, what does your business do?” is no [...]
“Our product is so unique that it has no competition.”
May 20th, 2006Guy Kawasaki wrote this in his top 10 marketing mistakes and although there are a number of other good ones, this one I have heard in different disguises in the market place; “Our product is so unique that it has no competition.” (Maura Welch). It has no competition for two possible reasons: (a) You’re clueless [...]
How is technology changing marketing?
May 16th, 2006- How we manage our relationships – How we communicate with our customers, partners and prospects – How we develop new ideas for products and services – How our customers look for us – How we look for our customers – How we monitor our competitors – How we monitor customer satisfaction – How we [...]
Advertising money can’t buy; unplanned and very effective
May 10th, 2006Melbourne, Australia is arguably the most sports mad city in the world. Australia also has it’s own code of football, Australian Rules, better known as “Aussie rules” football. I won’t go into detail about the game (just follow the link if you’re interested.) As with most sports, many people have a particular commentator they love; [...]
Why advertising agencies don’t advertise
May 4th, 2006Re:Focus: Why Don’t Ad Agencies Advertise? I love this; it really is a good question. Seth Godin highlighted this article from April 17, 2006 issue of BrandWeek written by SinekPartners CEO, Simon Sinek. So why don’t they advertise? The article notes that advertising agencies find PR much more effective than simply advertising. Why don’t they [...]
