Digital, online, internet, “new” marketing. It’s picking up pace
March 22nd, 2006I read this on the MarketingProfs website: Marketing in Accelerated Culture: “The Economist recently reported that Google ‘is now equal to the combined worth of Walt Disney, News Corp., and Viacom,’ ”
On the surface this may not seem to be very relevant to small and medium business marketing, (unless you have Google shares of course) but it is.
It means that anyone who does not believe that internet marketing is relevant to their business should think again. Google has made its money essentially from matching ads with what you are looking for on the internet. You may argue that your customers don’t look for you on the internet; they come through referrals.
Well, that may be true, but what if on top of your referrals you started to get enquiries from people who are looking for your services on the internet?
It’s not the only channel, and it will never be as long as we are living, walking, breathing, talking individuals that make purchasing decisions. But then effective marketing is always a mix, not one-solution, isn’t it.
