Marketing Information management made easy
March 10th, 2006I love any tool that turns data into information, that makes it easy to understand what the data is telling you. I had a look at excelsius and it looks very exciting; essentially it allows you to use the Excel spreadsheets you use for your campaign tracking, modeling or sales results and turn them into visual, dynamic presentation tools.
I downloaded the trial version and had some fun with it. Have a look at this sample model. It is interactive, so have a play with the slides to see the impact on increased cost etc.
I really like this sort of stuff; tracking and modeling is essential to good marketing and this looks like a nice step towards making it easier to communicate.
Oh, and as a side issue: I actually found this through an email offer that was sent to me.
Not sure about you, but I delete 80% of email offers I get sent, and those are the ones that pass the spam filter. So that still leaves 20% that I look at; the ones that are to the point, relevant to my interests and allow me to take action right there and then.
