Some data on how much we trust marketers

January 26th, 2006

My last post on customers’ cynical outlook on marketing messages stuck with me and I came across www.womma.org, the Word of Mouth Marketing Association.

It caught my eye because word of mouth is such a major factor in business to business marketing, and small business marketing in particular. I must say I felt a bit slack for not being aware of this groundswell, until I found out that they freely interchange WOM with viral…and I knew about viral of course.

The association has just had their love-in in Orlando, so there is quite a bit of presentation material, and some interesting research into consumers perception of word of mouth. There is no question in my mind that with the information overload we look for filters to get information on products and services more efficiently.

So is this really the future of marketing? Maybe, maybe not. Let me think this over a little more. And I welcome your thoughts.