Are we really more critical, and cynical as customer?

January 24th, 2006

There is a lot of argument online about the growing sophistication of customers, and how that impacts the way we should be marketing to them.

I just wonder how pervasive, and what evidence actually exists for this argument?

It’s a very logical argument to say that because we are marketed to so heavily we have turned off from traditional marketing messages, but the reality is that the vast majority of products and services are still sold with these traditional messages…

So what does that mean? Maybe it means that this more sophisticated consumer is really only a very small (but very vocal) group that is largely present online…

it could also mean that the market has changed and that traditional marketers are missing out by not tuning there message and channels to this shift.

But what proof is there of either? This is something I’d love to have some comment on.