Business of Marketing and Branding Marketing and branding ideas for business marketing

RSS – Yahoo statistics say it is taking off. Really.

RSS is looking like it is developing in a major new channel. Here are some statistics from the Yahoo, posted on an interesting blog called "Pheedo".

50% are 18-34 (36% non-user)

36% college graduate (27% non-user)

31% have some post-graduate degree (22% non-user)

$74,116 average household income ($63,095 average user) "

Some more benefits RSS can offer:
Clean, crystal clear channel
100% opt-in
Micro-level targeted
Persistent, always-on communication
No Spam or bounced email issues