White Papers – 38.5% say they pay more attention to white paper offers than…
According to Marketing Sherpa (a leading marketing e-zine) white papers are still by far the preferred communication over any other b2b ad. It makes sense, as consumers are filtering out more and more advertising and look for added value in communications.
"How to Use eBook Offers to Stand Out in a Sea of White Papers."
As of this moment, roughly 48,000 white papers are being promoted online by business-to-business marketers. The good news is, prospects are still interested -- 38.5% say they pay more attention to white paper offers than any other type of B-to-B ad.The bad news is ... 48,000. How can your offer stand out in the sea of white papers?
Check out our new Case Study on a marketer who's testing ebook offers instead. Includes white paper versus ebook click and conversion data for ads and emailed offers:http://www.marketingsherpa.com/sample.cfm?contentID=3100(Open access until Oct 29th) "
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