Business of Marketing and Branding Marketing and branding ideas for business marketing

The business case for RSS marketing

If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you'll find this whitepaper a really clear outline of the problems internet and email marketing face. 28 pages is a bit much, but even if you just read the first couple of pages; you'll get something out of it.
"RSS marketing - the business case"
http://www.johnlawlor.com/rok-report/rss_marketing_the_business_case.pdf